Thursday, September 4, 2008

When logos look alike

A very real challenge we face as graphic designers is to come up with an original idea or design when it seems that it has been done before. I've faced this challenge many times. When designing a logo, sometimes I'll step back and look at it and think that it reminds me of something, but I just can't quite put my finger on it. Perhaps I've seen a treatment or style and I've subconsciously mimicked that style. Whatever it is, with the millions and millions of logos and imagery saturating the world, perhaps complete originality is obsolete.

I found a great post today on logodesignlove. Check it out.
Also from logodesignlove...

Wise words
Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set it apart. In design, and particularly logo design, the pessimistic axiom that “everything has already been done” is becoming more and more true, and it is only the virtuous designer who can continue to stand out in a sea of sameness.

-Mike Davidson
images snagged from logodesignlove and their respective companies

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