Tuesday, April 28, 2009

The inadvertent brand

Sometimes when you are assigned the task of developing a website, you create much more then the look and feel of just a website - you create a whole brand in a sense. Take Ed Schultz for example. When designing his website for his radio show, part of the interface design called for a typographic treatment of the name of the show. There wasn't a "logo" per se, so I developed logotype consistent with the GUI. This has now become an actual mark for "The Ed Schultz Show."

Now that Ed has his own TV show on MSNBC, it is fun to see how they have incorporated some of the same treatment into their logo for the show and graphics used throughout. See the similarity?

Most people would think that web interface design follows collateral material that has already been developed for the company. In my experience, that isn't always the case. Sometimes your web design is the basis for everything to follow. Right or wrong...that's just how it is sometimes.
bottom image snagged from msnbc.com

1 comment:

Salt said...

You've done it again. You're brilliant. Thanks to you, the company I work for also gained an identity through website creation. Kudos to you.