Thursday, August 13, 2009

Go green by peeing yellow

There's a new ad campaign going on in Brazil, developed by Sao Paulo-based F/Nazca Saatchi & Saatchi, urging people to conserve water by peeing in the shower. The ad campaign includes TV, print, radio, outdoor and a website.

The group behind the campaign claims that if you do pee in the shower and eliminate just one toilet flush a day, it can save 1,100 gallons of water in a year.

I guess that's what my 4 year old nephew is thinking when you catch him whizzing in the corner of the yard. He's saving the damn planet, people!

see the commercial here

1 comment:

Salt said...

Too bad the subtitle said 'your invited' at the end of the commercial. It was so good...and then they ran it down the leg.