From the website:
You have to admit, whether you love or hate the actual product idea, their marketing efforts should be commended. Personally, I love the logo and especially the tagline, Don't Take Life Sitting Down. The naming, GoGirl is clever and memorable. And I love how the logo mimics the women's public bathroom symbol in a playful manner. Kudos to their design/marketing team!
If you camp, you’ll love GoGirl. If you ski, you’ll love GoGirl. If you
boat, you’ll love GoGirl. If you travel, you’ll love GoGirl. If you just want to
avoid the germs you find in nasty public toilets, you’ll love GoGirl. GoGirl is
for active women of all types and ages.