Thursday, June 10, 2010
Don't call it a Chevy
Well, the topic of conversation seems to be revolving around major car company branding lately. Toyota yesterday, Chevy today. According to this article from the Atlanta Journal-Constitution, General Motors has acquired a new ad agency and with it came a memo to all Chevrolet employees requesting them to communicate their brand as Chevrolet, rather than the shorthand version of Chevy. I understand the agency's point of trying to stay consistent with the brand, but frankly, I think it's a waste. What's next? Am I going to walk onto the lot and have a salesmen try to sell me a General Motors Company Yukon? We are living in a world of acronyms, texting and 140 characters. Good luck with this one, Chevrolet.
My name is Candace, but you can call me Candy. I don't mind.
original New York Time article here.