Have you ever thought about the importance of choosing the right name for your business? Where do you see yourself in the marketplace? Who are you trying to target? What is your brand strategy? There are so many things to consider.
A few friends and I had an interesting conversation on FB the other day regarding this topic. For instance, one of them had never stepped foot in a DressBarn because by having the word Barn in the name, it was completely insulting to her. The other friend just assumed by the name that it was a store solely for overweight females. Ouch. For years I thought Burlington Coat Factory was, well, a store full of just coats. It did, indeed, start that way in the 1920's, but as it evolved, do you think they should have thought of a name change?
It's interesting to see what people think of your business by name alone. What are your thoughts? Have you come across companies whose name threw you for a loop or even stopped you from patronizing them?