Thursday, June 17, 2010

What's in a name?

Have you ever thought about the importance of choosing the right name for your business? Where do you see yourself in the marketplace? Who are you trying to target? What is your brand strategy? There are so many things to consider.

A few friends and I had an interesting conversation on FB the other day regarding this topic. For instance, one of them had never stepped foot in a DressBarn because by having the word Barn in the name, it was completely insulting to her. The other friend just assumed by the name that it was a store solely for overweight females. Ouch. For years I thought Burlington Coat Factory was, well, a store full of just coats. It did, indeed, start that way in the 1920's, but as it evolved, do you think they should have thought of a name change?

It's interesting to see what people think of your business by name alone. What are your thoughts? Have you come across companies whose name threw you for a loop or even stopped you from patronizing them?


Salt said...

I can't imagine eating Hawaiian pizza; you know, the kind with Canadian bacon and pineapple? Just the thought of fruit on a pizza makes me cringe. In my 25+ trips to Dairy Queen already this season, I've had a similar feeling toward the Hawaiian Blizzard...who would want Canadian bacon mixed in with ice cream? Obviously that isn't one of the ingredients, but I can't even get past the gagging to ask what is actually in it.

Anonymous said...

I don't care what they call a store. I will check out any new store if it interests me. I look for the merchandise within the store, not the name.