Wednesday, August 31, 2011

Olympic Logo Controversy...Again

This is why I am leery whenever designing a logo...can you really come up with something that hasn't been done before?


For what it's worth, though, I like it. I especially like how the typography plays off the free flowing lines of the mark. The only thing I don't like is how it would translate as a solid color (picture this imagery all black). I know 3D and gradients add a new dimension, but I still prefer developing logos that will transfer well across all mediums and the imagery remains defined. But that's just me...and I'm not in charge of designing logos that will have so much exposure!

No comments: