"I don't even have words. You have made me tear up and... I don't even have words. It's really, real. You have gone above and beyond and slam dunked our idea."
"Seriously... so, so perfect! You really get us!!!! I can't even pick a favorite. They are all perfect."
These are a few comments that I recently received after sending the first few concepts of a logo design. Let me tell you, nothing fills my heart with such joy than to hear this kind of response from a design I have presented. In my day job, I don't really get to hear any of this positive feedback. A lot of times, I mostly get to hear what they DIDN'T like about it. So, not every project goes this well. But this was a logo done for a friend and her business partner (now friend, too!) where I probably feel even more pressure to get it just right!
With each design, whether for a friend or a stranger, I try to understand what 'the client' wants and what we need to communicate about their businesses. I try to capture the essence of that business. I try to add personality where needed or professionalism where required. I try to nail it each and every time. But when I really do nail it, in both my mind and the clients' eyes, wow does that feel good!
I am so thankful for this talent, but even more so when I can use it to help others. Whether you are a small start-up trying to announce your place in this world, or a business looking for a new start or a revamped image or even an established business wanting to re-define its mission; designing a strong logo as part of your brand identity is crucial. Believe me, I don't get it right every time. Even with this reaction, we still worked together to tweak and shape their image past what I originally presented. And that's ok. They are invested wholehearted into their vision but may not have the capability of putting it all together. Working together we produced something we can all be proud of! And that is what it feels like to NAIL IT!